NMG and Canadian Club brought the million dollar sweepstakes concept to billiards by staging the Canadian Club Million Dollar Shot. The retail promotion provided two consumers a chance to win $1 million by sinking the 8-ball off the break. Billiards champion Jeannette Lee ("The Black Widow") served as spokesperson and "coach" at the Las Vegas event. Although the two competitors missed the shots, NMGPR generated TV and print exposure for the program. The Million Dollar Shot also served to launch a national grassroots biliards program, the canadian club 9 ball challenge held at billiards venues throughout the country, Competitors will compete in over 500 local tournament with winners advancing to 40 regional tournaments, 4 divicion championships and a national championship in Las Vegas in March 2001.