S.C. Johnson had two marketing objectives for their NFL sponsorship: to extend it beyond the Super Bowl and to specifically target college students with an aggressive branding and sampling program.

NMG combined both of these objectives into one program with the advent of EDGE® Air Fource – a 4-on-4 Flag Football program endorsed by NIRSA (National Intramural Sports Association) and administered by recreational sports departments at 100 college campuses during the 1999 spring semester. The program offered men’s and women’s divisions and culminated in eight regional competitions. Winning teams earned "fantasy trips" to NFL summer training camp.

"This is the type of program we take great pride in creating because it was developed around specific corporate marketing objectives while also meeting the requirement of providing valuable sponsored competitions for college recreational sports programming," explained NMG Events VP Robyn Stein.

Sponsorship opportunities are currently available for Spring 2001.