IBM Keeps NBA Coaches Informed
NMG continues to work with IBM and the NBA to extend one of the most successful sports marketing partnerships between IBM and the NBA Coaches. The IBM/NBA program for 2000-2001 includes the following elements:
IBM NBA Coach of the Month and Coach of the Year platforms that honor the winning NBA Head Coach with a donation to the charity of his choosing. To-date, IBM has donated more than $25,000 to worthy charitable organizations on behalf of NBA Head Coaches for this program.
NMG also works with IBM to stage 35 pre-game hospitality events in all 29 NBA cities, These popular "IBM Chalk Talks" offer key IBM clients a private game preview from the coach an hour before tip-off and a chance to learn about IBM’s Advanced Scout from the team’s video coordinator. This unique data-mining software tool has revolutionized how NBA coaches utilize computers. Guests also enjoy a pre-game meal and tickets to see the game.
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CASE STUDIES
• LaserOne
• Schick/NBA
• Mennen Speed Stick NHL Sponsorship
• 1-800 COLLECT Minor League Baseball
• Bubblicious Baseball Brigade
• Lotus-College Football |
