To motivate purchase of their desktop computers at Best Buy stores, NMG arranged for a premium offer and in-store athlete appearances to heighten awareness an drive purchases.  During the promotional time period, anyone buying the qualifying IBM computers received an NBA@50 gift set (valued at $100).  At selected stores in the Best Buy chain, NMG arranged for players selected to the NBA top 50 of all time list to make in-store appearances and sign free autographs.