In sports, "style breeds success," and that is not lost in the appearance of professional sports coaches. From 1995-97, NMG represented Jos. A Bank Clothiers to assemble an All-Star "Spokesmodel" line-up of professional coaches and legends from the basketball, baseball and football.

In return for a full tailored wardrobe, each coach participated in photo advertisements, in-store appearances, pre-game hospitality appearances ("Chalk Talks"), a charitable clothes donation, and was featured on a poster in Jos. A. Bank catalogs and stores nationwide.

NMG also launched an aggressive PR campaign for Jos. A. Bank that drew great exposure through business, sports, fashion and lifestyle media. Seizing the opportunity with these coaches, NMG created different story ideas and angles to "hook" the media into these fashionable leaders. The campaign generated more than 10 million media impressionas including feature stories on ESPN and in the Wall Street Journal.

Some of the coaches features in the Jos. A Bank program included Lenny Wilkens, Bill Walton, Dick Motta, Mike Hargrove, Bill Cowher, Mike Ditka and many more.