NMG’s expertise in the collectibles industry was also leveraged by NFL PLAYER’S INC. to develop a hobby shop program to help promote NFLPA licensed trading cards, their web site and the marquee stars the organization represents.

The resulting NFL PLAYER’S INC. NFL Player of the Day promotion offered nearly 500 hobby shops a comprehensive merchandising kit and promotion to drive sales of NFL trading cards.

The 31-day promotion featured a different NFL player each day on the in-store poster. Collectors who uncovered the featured player of the day in a pack of cards purchased and opened in the store won a prize. To encourage return visits and purchase, NFLP also provided Player of the Week and Player of the Month prizes for the shop to award to multiple winners.

NMG and NFLP also used the in-store promotion to promote a sweepstakes on the organization’s web site (www.nflplayers.com). Through in-store promotional material collectors were encouraged to visit the web site and registers for the NFL Player of the Year sweepstakes and a chance to spend a day with an NFL Player.