NMG created and executed a multi-media consumer sweepstakes to promote the Schick sponsorship of the NBA Schick Rookie Challenge during the NBA All-Star Weekend.  The promotion, which offer a host of prizes including autographed items from Schick spokesperson like Lamar Odom, Elton Brand and Andre Miller and a Grand Prize trip to the NBA Finals, was promoted through national TV promotional spots on TNT/TBS, at more than 15,000 retail outlets, and on nba.com.