Atlantic Records promotes dozens of new artists and CDs each year, but when it came time to announce its debut release of former NBA star Wayman “The Wiz” Tisdale, the company called on NMG PR for its sports media savvy.

NMG PR was retained to publicize Tisdale’s jazz CD “Decisions” through national contacts in sports and lifestyle media. NMG PR pitched the recently retired 12-year NBA veteran and respected jazz musician to a market usually left untapped by record companies, and garnered major hits in sports columns, sports radio, on television and in magazines nationwide.